![]() It's down to player choice if that's what they want to do." Then after they depleted that they bought another 10 packages of 106 each, and both times there was a sale on so they were making a rational decision. ![]() "And the highest level of spend in Candy Crush in 2018 was $2,600 in a day, and that is a large amount of money, but what that player bought was 25 $106 bundles, which they then used over a six-month period. "We look at how people spend," Dale told the DCMS committee. King's senior vice president Alex Dale told the Digital, Culture, Media and Sport (DCMS) select committee that 270 million players are active every month in Candy Crush Saga, the oldest of their free-to-play match-3 mobile games.Īs part of the DCMS committee's investigation into how the games industry incentivizes its playerbase, committee chairman Damian Collins MP asked Dale, and King's VP for legal Adam Mitton, how much time and money players are spending in Candy Crush.ĭespite the whale business model that free-to-play games like Candy Crush Saga rely on – which netted them $4.2million a day last year – Dale said that the largest single transaction by a player in 2018 was simply a money-saving manouevre. The most a single Candy Crush player spent in a day in 2018 was $2,600, while 0.16% of the daily players spend over six hours a day matching candy according to figures supplied to the UK Parliament hearing on immersive and addictive technologies today. ![]()
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